Case Study: Service Corporation International achieves 43% higher website conversions, 2x more contact form submissions, and intelligent lead routing to 4,000 salespeople with Treasure Data

SCI Drives Efficiency, Growth, and ROI in First Year with CDP

Service Corporation International (SCI), the largest provider in the deathcare market serving over 700,000 families annually, faced fragmentation and unreliable customer data after acquiring many local funeral businesses. Those data gaps threatened customer relationships and limited the company’s ability to deliver personalized digital experiences and efficient lead management.

SCI implemented Treasure Data’s Customer Data Cloud to unify profiles, enable website personalization, and automate intelligent lead routing into Salesforce. In year one this drove a 43% lift in website conversions, doubled contact form submissions for educational content, and routed leads to 4,000 salespeople across 100 markets, while remaining manageable by a small marketing team.

Service Corporation International

Elizabeth Wright

Director of Marketing Intelligence