Case Study: Global Athletic Apparel Retailer achieves 760% increase in revenue per email and 10% higher purchase conversions with Treasure Data Customer Data Cloud

Retailer sees revenue per email increase 760% with Treasure Data Customer Cloud

A regional division of a leading global athletic apparel retailer (500+ stores, $4B revenue) needed to deliver seamless omnichannel experiences and scale its customer data while meeting global security requirements. The team sought a customer data platform to unify siloed data, deepen customer insights, reduce abandoned browse/cart rates, and improve engagement across app, web and in-store channels.

By deploying Treasure Data Customer Data Cloud the retailer consolidated rich marketing data, built ~2 million customer profiles in under two years, and powered real-time personalization and lifecycle campaigns. The result: revenue per email up 760%, purchase conversions up 10%, average order value up 15%, and an estimated 8% incremental revenue growth per year.