Case Study: Global homeware retailer achieves 46% revenue growth and 100% increase in coupon redemptions with Treasure Data

Retailer Laying the Foundation for Growth, Machine Learning and Futuristic Homes

A global minimalist homeware retailer with 650+ stores — now expanding into prefabricated “huts” — faced a core challenge: converting heavy online browsing into steady in-store traffic and sales. Previous online and social campaigns hadn’t moved the needle, and the team needed real-time customer insights they could act on quickly without heavy engineering support.

The retailer built a “Passport” mobile app and deployed Treasure Data’s Customer Data Platform to join clickstream, web, POS and inventory data, enabling instant, personalized push notifications, coupons and a loyalty check-in flow. The results: coupon redemptions doubled, revenue rose 46% over two years, in-store traffic and CLTV increased, the company stopped printing flyers (saving millions), and the platform now processes millions of events daily while supporting upcoming location-aware, ML-driven promotions.