Case Study: Leading Retailer improves customer loyalty and lifetime value with Treasure Data

Reduced campaign launch times by 70% and achieved 9x ROAS in its first CDP-powered use cases

Leading Retailer, a large retailer with over 300 locations, struggled with fragmented data, limited real-time personalization, and difficulty delivering relevant messages at key lifecycle moments to improve loyalty and lifetime value. To address these challenges, it turned to Treasure Data Customer Data Platform (CDP) to unify customer data and support better segmentation and engagement.

Treasure Data implemented a CDP-powered solution that created a 360-degree view of more than 180 million customer profiles and enabled real-time personalization across digital channels. The results included a 70% reduction in campaign launch time, 9x ROAS, nearly $1 million in incremental sales from early paid media campaigns, and a more than 90% year-over-year increase in reach among premium loyalty cardholders.