Case Study: Pioneer achieves scalable, cost-effective telematics data management with Treasure Data

Pioneer revolutionizes cars with the IoT evolution

Pioneer Corporation, a long-time innovator in car electronics and telematics, wanted to turn data from its Mobile Telematics Center into new services—like congestion reduction and safe-driving support—but lacked a flexible, scalable way to collect and analyze the diverse and future data streams from millions of connected cars. The marketing and product teams needed a single source of data management to discover value-added services for customers, partners and dealerships without building costly point solutions in-house.

Pioneer selected Treasure Data’s Customer Data Platform as a low-cost, scalable single source of truth and entered a joint development partnership to build an analytics engine that models driver behavior, vehicle condition and driving context. The solution enabled fast, accurate analysis at scale, reduced operational costs, expanded opportunities to integrate with external systems, and uncovered new business opportunities from deeper telematics insights.

Pioneer

Ted Cardenas

VP of Marketing, Car Electronics Division