Case Study: Nestlé achieves AI-driven personalization and marketing efficiency with Treasure Data

Nestle boosts CTR 71% with Treasure Data

Nestlé's operations in Mexico and Brazil faced the challenge of fragmented customer data across their many brands and business units. This made it impossible to create a unified customer view, coordinate cross-channel marketing, or personalize engagement at scale. To overcome this, Nestlé partnered with vendor Treasure Data to implement its Customer Data Platform (CDP), aiming to consolidate first-party data into a single source of truth.

The solution involved unifying data into "golden records" for each customer within the Treasure Data CDP, enabling precise segmentation and activation across paid media, CRM, and channels like WhatsApp. Using Treasure Data's platform, Nestlé achieved significant results including $4.9 million saved in paid media costs in Mexico, a 71% increase in click-through rates, and a 49% decrease in cost per lead. In Brazil, the program generated $5 million in incremental revenue and improved customer retention through coordinated, AI-driven personalization.

Nestle