Case Study: Muji achieves a 46% increase in in-store revenue with Treasure Data

Muji grows in-store revenue with digital savvy

Muji, the global retailer known for minimalist, sustainably packaged products and 650+ stores, needed to drive more in-store sales and foot traffic by better merging its physical and digital experiences. They found most shoppers browsed online before buying in-store but lacked the engineering scale to capture clickstream data from a mobile app, join it with web and POS data, and enable marketers to act on insights in real time.

Working with Treasure Data’s enterprise CDP and a professional services partner, Muji integrated mobile app clickstreams, web behavior, POS and inventory data to power personalized, location-aware promotions and timely in-app push notifications. The campaign processed 8+ million web and mobile events per day, doubled coupon redemptions, increased in-store revenue by 46% over two years, boosted CLTV and foot traffic, and saved millions by replacing printed flyers.

Muji