Case Study: Leading Global Automaker achieves $125M annualized margin with Treasure Data Customer Data Cloud

Leading Automaker Fuels Revenue Growth With Unified Customer Data

A leading global automaker with millions of customers across multiple brands needed full visibility into vast, distributed data to measure customer experience, comply with international privacy rules, and improve engagement across 33 categories for 277M+ unique customers. Fragmented systems and platforms made it hard to analyze journeys, personalize offers, and drive revenue growth.

By deploying Treasure Data Customer Data Cloud to unify customer data and build detailed profiles, the automaker enabled cross-channel personalization, lookalike targeting, A/B testing, predictive modeling, and optimized incentive offers. The result: $125M in annualized margin uncovered, a 1,000% improvement in campaign conversion in some programs, a 57% reduction in campaign execution time, a 15%+ increase in close rate, and maintained compliance across global markets.