Case Study: Upland Kapost achieves unified full‑funnel metrics and IT‑free business analytics with Treasure Data

Kapost frees reliance on IT to unify data for full-funnel metrics in a siloed world

Kapost, a B2B content-marketing platform used by customers like AT&T, IBM and LinkedIn, faced a common analytics problem: data was scattered across SaaS tools such as Mixpanel, Salesforce and Marketo, raw data was hard to access, and every new metric required scarce engineering time. With one operations manager, limited engineering bandwidth, and an in-house database that couldn’t scale, the company endured multi-week delays and growing gaps between business analytics needs and IT support.

Using Treasure Data’s enterprise CDP, Kapost centralized its data in just 30 days and gave the business operations team control over queries and KPIs through an easy interface while DevOps handled sensitive data ingestion. The result: a single source of truth, full visibility for business teams in one tool, and the ability for operations to manage data and reports without relying on engineering.

Upland Kapost

Trae Wallace

Director of Business Operations