Case Study: Credit Saison achieves unified customer profiles and faster marketing with Treasure Data CDP

How Credit Saison Overcame Its ‘DMP Challenge’ with a CDP

Credit Saison, a leading Japanese credit card company, had amassed massive online and offline customer data but struggled with a “DMP challenge”: fragmented data, limited unified customer profiles, and pressure to move faster on fintech, CRM and targeting initiatives. After building an initial in-house DMP/CDP, the company faced a build‑or‑buy decision driven by time‑to‑value, functionality and strict data security requirements.

Credit Saison adopted the Treasure Data Customer Data Platform in a customized, secure environment, unifying vast datasets (demographics, 5 trillion card usage points, 15 million memberships, web logs, etc.) into accurate customer profiles. The CDP’s tools—especially Segment Builder—cut segmentation lead time from a week to one day, accelerated marketing programs, enabled precise targeting and fintech product development, and supported new retailer and partner collaborations while maintaining enhanced private-connection security.

Credit Saison

Izumi Tanaka

Runs Marketing Programs