Case Study: Trifecta Nutrition achieves real-time unified customer views and personalized marketing at scale with Treasure Data

How CDP Real-time Analytics and Single Customer Views Feed Trifecta’s Growth

Trifecta Nutrition, a fast-growing direct-to-consumer organic meal delivery company, needed to turn a rich but fractured set of customer data into a strategic asset. With data spread across 14 siloed systems, inconsistent analytics, no single-customer view, and missing multi-touch attribution, the marketing team lacked real-time insights and scalable infrastructure to deliver personalized journeys and support rapid growth.

By implementing Treasure Data’s CDP, Trifecta unified its data sources, consolidated more than 50,000 duplicate profiles into detailed single-customer views, and fed real-time dashboards (covering ~77% of their live metrics). Flexible multi-touch attribution and analysis of 500+ blog posts enabled predictive models, churn interventions, and highly personalized outreach—making marketing more agile, increasing customer lifetime value, and strengthening investor confidence.

Trifecta Nutrition

Tessa Bicard

Vice President of Marketing