Case Study: Leading Global Adult Beverages Company achieves unified first-party data and improved marketing efficiency with Treasure Data

Harnessing the power of first-party data to deepen customer engagement with personalized touchpoints

A global CPG importer of adult beverages with more than 60 brands faced fractured customer data across disconnected platforms, limited first‑party insights, and weak targeting and personalization capabilities. The siloed systems prevented a holistic view of consumer journeys and constrained marketing efficiency.

By deploying Treasure Data Customer Data Cloud the company unified 100k+ customer profiles, ingested 10+ data sources, increased data touchpoints and built predictive models and 9–10 master segments for improved targeting. The unified profiles and enhanced personalization boosted marketing efficiency, increased customer engagement, and enabled more effective activation across the customer journey.