Case Study: Greene King boosts bookings with Treasure Data

Greene King boosts bookings 30% with Treasure Data

Greene King, one of the UK's largest pub retailers, faced fragmented customer data across its 2,700+ pubs and multiple brands, making personalized marketing and a unified customer view impossible. To address this challenge, they partnered with Treasure Data and implemented its Intelligent Customer Data Platform (CDP).

Treasure Data's solution unified Greene King's customer data into a single view, enabling precise segmentation and self-service marketing insights. This resulted in a 30% year-over-year increase in online bookings, a 13% growth in peak-season reservations, and the ability for marketing teams to launch personalized campaigns in days instead of months.

Greene King