Case Study: Global Gaming Company achieves $15M advertising savings and massive marketing efficiencies with Treasure Data Customer Data Cloud

Global Gaming Company Realizes Massive Marketing Efficiencies

A leading global gaming developer with 50 brands and over half a billion monthly users was held back by fragmented data across studios and channels (physical, digital, streaming). That fragmentation made segmentation slow and error-prone, drove up customer acquisition and advertising costs, and limited the ability to cross-sell and personalize experiences.

By deploying Treasure Data Customer Data Cloud to unify and enrich customer profiles, the company accelerated audience building from two weeks to one hour and enabled cross-studio, cross-channel campaigns. In the first year it realized $15M in ad savings, a 79% improvement in lookalike match rates for Google ads, and a 20% reduction in duplicate profiles, resulting in more effective targeting, personalization and compliant data sharing.