Case Study: Six Flags Entertainment Corporation achieves $1M+ in cost savings and faster personalization with Treasure Data

Fast-Tracking Intelligent CX Six Flags’ Future-Ready Ride with Treasure Data

Six Flags Entertainment Corporation faced a major challenge after merging with Cedar Fair: it needed to unify customer data, modernize a fragmented marketing stack, and support more personalized guest experiences at scale. To address this, Six Flags worked with Treasure Data, using Treasure Data’s Intelligent Customer Data Platform (CDP) as part of a broader data and marketing transformation.

Treasure Data helped Six Flags consolidate technology, integrate with Snowflake and Airship, and replace legacy marketing automation with a new orchestration model in under three months. The result was more than $1 million in cost savings from tech consolidation, plus stronger customer data unification, improved segmentation, and a scalable foundation for personalized, cross-channel campaigns.

Six Flags Entertainment Corporation

Daryle Powers

Vice President – Marketing