Case Study: Dentsu achieves rapid data onboarding and scalable customer insights with Treasure Data's CDP

Dentsu scales insights with the magic of a CDP solution

Dentsu, a global advertising agency that analyzes massive media and social metadata (campaigns can generate tens to hundreds of terabytes or more), struggled with an on‑premise, in‑house DMP that required months of engineering time to customize and maintain for each client. That reliance on engineers slowed the data science team, limited the number of DMP products Dentsu could deliver, and made the infrastructure costly and hard to scale.

By adopting Treasure Data’s cloud CDP, Dentsu centralized hundreds of customer datasets in under a month and replaced custom connectors with plug‑and‑play integrations, cutting new data‑source setup from months to days. The platform integrated with their legacy systems, freed data scientists from engineering dependence, improved performance and scalability, and turned Dentsu into a one‑stop customer insight portal for faster, more targeted campaigns.

Dentsu

Shigeki Yamasaki

Chief Analyst