Case Study: Anheuser-Busch InBev achieves global data unification and personalization at scale with Treasure Data

Anheuser-Busch InBev unifies 90M customer records with Treasure Data

Anheuser-Busch InBev, the global beverage leader, faced significant challenges in unifying its marketing data across more than 50 countries. With over 2,000 disparate data sources and strict global compliance needs, the company needed to break down data silos and achieve personalization at scale. To address this, AB InBev partnered with vendor Treasure Data to implement its Treasure AI Enterprise Customer Data Platform (CDP).

The solution from Treasure Data integrated the thousands of data sources into a single platform, creating unified customer records. This allowed AB InBev to consolidate 90 million unique consumer records, improve segmentation with smart attributes, and empower marketers with a single interface for analytics and real-time campaign orchestration. The measurable results include the deployment across 42 countries and the unification of over 70 e-commerce sources, accelerating the company's digital transformation and providing a foundation for a cookieless marketing future.

Anheuser-Busch InBev