Case Study: Vox Media achieves faster, more transparent workflows with Tray.ai

Vox Media Connects and Automates Pre- and Post-Sales to Streamline Workflow

Vox Media, a New York-based media company, needed a better way to connect pre- and post-sales workflows across Salesforce, Asana, and Gmail. Its teams were manually re-entering data between systems, which created delays, duplicated work, and limited transparency across the client lifecycle.

Using Tray.ai’s Tray Platform, Vox Media integrated Salesforce, Asana, and Gmail to automate opportunity creation, task assignment, status updates, and notifications. Tray.ai reduced project creation lag time by 20X, improved cross-team collaboration and real-time data sharing, and increased transparency and integration stability across sales and support teams.

Vox Media

Mike Atwood

Executive Director of Client Success