Case Study: Udemy streamlines enterprise contract operations with Tray.ai

Udemy saves 20–25 hours per month with Tray.ai

Udemy, an online learning platform, faced a challenge in scaling its enterprise self-service sales process. Key functions in its Salesforce CPQ system were not available via API, which forced its operations team to manually create and amend contracts for every Stripe credit card purchase. This manual process was inefficient and did not scale. To solve this, Udemy partnered with Tray.ai and used its Universal Automation Cloud platform.

Using Tray.ai, the operations team built a serverless integration between Stripe and Salesforce CPQ in just a few hours without any engineering effort. The solution automated the entire contract process, syncing payment and customer data seamlessly. This implementation by Tray.ai saved Udemy 20-25 hours per month, resulting in significant time and monetary savings while greatly improving operational efficiency.

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