Case Study: Typeform boosts integration velocity and retention with Tray.ai

Typeform accelerates customer integration velocity 4x to boost retention

Typeform, an online forms and surveys company based in Barcelona, wanted to scale its integration offerings as it moved upmarket and saw integrations become increasingly important to customer retention and revenue growth. The team knew customers with more active integrations were less likely to churn and generated higher MRR, but its development resources couldn’t keep up with demand while still maintaining the quality and design standards Typeform expects. To address this, Typeform turned to Tray.ai and its Tray Embedded product.

With Tray.ai’s Tray Embedded, Typeform was able to build and launch integrations much faster while keeping a fully white-labeled, high-quality user experience. The company increased integration velocity 4x, growing from three to 12 integrations in one year, and retasked roughly 60% of its integration squad to other strategic projects. The new integrations also supported stronger partnerships and contributed to better retention and growth, helping Typeform drive demand and expand its path toward enterprise customers.

Typeform

Kabir Mathur

Director of Product Partnerships