Case Study: Tucows boosts support and sales productivity with Tray.ai

Tucows supercharges support and sales productivity to increase retention and reduce churn

Tucows, an international internet services company, needed a better way to manage a surge of new customer onboarding requests. Its teams were juggling unformatted spreadsheets and Zendesk Support records, making it difficult to prioritize leads, avoid duplicate outreach, and keep support and sales workflows separate. Tray.ai helped Tucows streamline this process using the Tray Platform, integrating Zendesk Support, Google Sheets, and Zendesk Sell.

With Tray.ai’s Tray Platform, Tucows automated the syncing of new customer requests into Zendesk Sell so onboarding agents could work from one system and focus on the right leads. The result was significant productivity gains: Tucows assigned and prioritized hundreds of new customers, freed up five onboarding specialists for customer engagement and retention work, and improved overall sales and support efficiency.

Tucows

Luis Echeverria

Solutions Specialist