Case Study: Travel Leader achieves 300x faster flight cancellation notifications with Tray.ai

Travel Leader speeds flight cancellation notifications 300x with Tray.ai

Travel Leader, a fast-growing European budget airline, faced a significant challenge with its customer communications. Their customer data was siloed, causing the marketing team to send duplicate notifications and post-flight surveys to customers who had cancelled or missed their flights. This poor coordination damaged the customer experience. To solve this, they implemented Tray.ai's Universal Automation Cloud to integrate their disparate data sources.

Using Tray.ai's platform with its out-of-the-box connectors, Travel Leader integrated multiple customer-facing data sources directly into its Oracle CRM. This created a single, real-time record of customer activities, enabling hyper-personalized and timely notifications. The solution delivered powerful results: the time to retrieve and notify customers of a flight cancellation was reduced from 90 minutes to 15 seconds, a 300x improvement. Additionally, Tray.ai helped the company avoid purchasing multiple point solutions, saving over $60,000 in its tooling budget.

Travel Leader