Case Study: Thryv accelerates order management and empowers 1,500 sales reps with Tray.ai

Thryv integrates orders and payments in weeks with Tray.ai, activating 1,500+ sales reps

Thryv, a provider of local business automation software, faced a significant challenge after acquiring The Real Yellow Pages. They needed to quickly integrate online orders, fulfillment, and Recurly payment processing to mobilize their new 1,500-person sales team. Their internal IT department estimated it could take up to a year to build this unified order-management stack through traditional methods, which would have left the large sales force inactive.

Using the Tray.ai platform, Thryv built powerful workflows with a drag-and-drop interface to directly connect its order, payment, and fulfillment systems. The solution was implemented in just weeks instead of the projected year. This rapid deployment allowed Thryv to immediately activate its entire 1,500-person sales team to serve its base of over 500,000 local business customers, with the new integrated platform becoming so popular it was requested by their original sales team.

Thryv