Case Study: Thryv mobilizes sales and streamlines order management with Tray.ai

Thryv integrates online orders and payments to mobilize 1,500-person sales team

Thryv, a local business automation software company, needed to quickly integrate online orders, fulfillment, and payments after acquiring The Real Yellow Pages and adding its YP sales team of 1,500+ reps. To avoid a long IT build and get the new sales force selling ASAP, Thryv looked for a flexible automation platform that could connect its internal ordering system with Recurly, its payment processing service.

Using Tray.ai’s Tray Platform, Thryv built end-to-end workflows linking orders, payments, and fulfillment, along with other automated business processes such as coupon updates. Tray.ai helped Thryv complete the integration in weeks rather than months, mobilize the newly acquired sales team immediately, and automate additional operational work across the business.

Thryv

Ryan Cantor

AVP Digital