Case Study: Thryv integrates online orders and payments in weeks with Tray.ai

Thryv activates 1,500+ sales reps in weeks with Tray.ai

Thryv, a leader in local business automation software, faced a significant challenge after acquiring The Real Yellow Pages. Their 1,500-person sales team needed a unified order-management platform integrating orders, fulfillment, and Recurly payments. The internal IT estimate to build this through traditional methods was up to a year, which would have left the new sales team inactive for that period.

Using the Tray.ai platform, Thryv implemented a solution that integrated its internal order systems with Recurly payments. The team used Tray's drag-and-drop interface to build workflows that created a direct correlation between orders and payments, then routed them to fulfillment. This solution was built and shipped in weeks instead of the estimated year, successfully mobilizing the entire 1,500-person sales team to serve over 500,000 local business customers.

Thryv