Case Study: Podium reduces customer churn with Tray.ai

Podium reduces churn by 60% with Tray.ai

Podium, a communication platform for local businesses, faced a challenge in scaling its integration delivery to meet diverse customer needs. Their team was building each custom integration by hand, a process that could take up to 14 days per connection, which was unsustainable as their request queue grew. They turned to the vendor Tray.ai for a solution.

By implementing Tray.ai, Podium established a self-service integration marketplace. This solution leveraged Tray.ai's native connectors and universal API connectivity, allowing customers to set up their own integrations in minutes. The results were transformative: integration setup time dropped from 14 days to minutes, integrated customers were 70% more likely to be active, and they were 60% less likely to churn.

Podium