Case Study: Podium reduces churn and speeds integrations with Tray.ai

Podium cuts integration setup time from 14 days to minutes with Tray.ai

Podium, a leading communication platform for local businesses, faced an unsustainable challenge as its customer demand for diverse software integrations grew. Their in-house team was building each custom integration by hand, a process that took up to 14 days per connection, creating a massive backlog. To scale their operations, they turned to the embedded integration platform from vendor Tray.ai.

By implementing Tray.ai's solution, Podium established a self-service integration marketplace. This allowed their customers to set up their own connections in minutes instead of days. The results were transformative: customers who integrated with Podium's platform became 70% more likely to be classified as active and were 60% less likely to churn. Tray.ai enabled Podium to dramatically enhance user experience and customer retention.

Podium