Case Study: Peddle accelerates IT provisioning and e-commerce operations with Tray.ai

Peddle streamlines 30% of manual IT tasks with Tray.ai

Peddle, a rapidly-growing automotive marketplace, faced significant challenges in manually managing user provisioning across its 260+ applications for a expanding partner network. This inefficient process consumed valuable IT resources and was prone to errors. Additionally, the company's sales and marketing teams struggled with manually rebuilding records because their highly customized instances of HubSpot and Salesforce would not stay in sync. To address these scaling issues, Peddle turned to the low-code automation solutions from vendor Tray.ai.

Using the Tray Universal Automation Cloud, Peddle integrated key business tools like Airtable, Asana, Jira, Slack, HubSpot, and Salesforce. The vendor's low-code platform automated critical identity management and auction-related workflows. The results were substantial: Peddle streamlined 30% of its manual IT tasks and successfully onboarded 106 contractors within the first 90 days of using Tray.ai. This automation allowed the IT team to scale its capabilities without increasing headcount and focus on more impactful projects.

Peddle