Case Study: Fortune 500 Company boosts sales intelligence and lead enrichment with Tray.ai

Open-source cloud software leader rapidly enables sales with automated lead enrichment

Tray.ai helped a Fortune 500 open-source cloud software leader turn millions of stored IP addresses into actionable sales intelligence. The company had been collecting website visitor data in Amazon Redshift and needed a scalable way to identify which firms were downloading its software, enrich those records, and use them to target sales and marketing more effectively.

Using the Tray Platform, the company built an automated workflow that pulled IPs from Redshift, enriched them through Clearbit, and sent the resulting lead data to Salesforce and Slack. Tray.ai enabled the team to continuously process new downloads, instantly flag priority accounts, and strengthen go-to-market strategy across nearly 20% of the Fortune 500 while reducing manual work and improving sales productivity.