Case Study: Leading Social Networking Company achieves scalable HR onboarding and employee provisioning with Tray.ai

Leading social network paves the way for exponential HR growth by using automation to accelerate onboarding and employee account provisioning at scale

Leading Social Networking Company, a fast-growing global social network with 500+ employees, needed to scale HR operations as hiring accelerated from a small team to hundreds of employees. Using Tray.ai’s Tray Platform, the HR team struggled with manual onboarding and employee account provisioning across Greenhouse, BambooHR, and Paylocity, including dozens of custom fields and frequent updates for promotions, address changes, and re-orgs.

Tray.ai built automated workflows that connected Greenhouse to BambooHR and Paylocity, syncing new hire data, payroll details, and employee status updates bi-directionally across the HR stack. The automation eliminated more than 10 hours of manual work per month, reduced errors, enabled onboarding two weeks before start dates, and gave the team more time to focus on strategic HR initiatives like benefits, orientations, and career development.