Case Study: Jellyvision improves lead response time with Tray.ai

Jellyvision cuts lead response time from 30 minutes to 10 with Tray.ai

Jellyvision, a provider of the ALEX employee communication solution, faced challenges with its lead management process. Using the out-of-the-box features of Marketo and Salesforce for lead matching and routing was inefficient, resulting in slow lead response times of around 30 minutes. Their lead database had also outgrown what Marketo could handle. They needed a more extensible automation solution from a vendor like Tray.ai to improve operations.

Tray.ai implemented an automated workflow using its API integrations to connect Jellyvision's tech stack, including Marketo, Salesforce, Bizible, and RingLead. This solution managed lead deduplication, segmentation, and real-time routing. The results were significant: lead response time was reduced from 30 minutes to just 10 minutes, and processing moved from overnight batches to real-time, improving conversions and win rates.

Jellyvision