Case Study: Jellyvision improves lead response speed and routing with Tray.ai

Jellyvision cuts lead response time from 30 min to 10 min with Tray.ai

Jellyvision, a provider of an interactive employee communication solution called ALEX, faced challenges with its lead management processes. Using the out-of-the-box features of Marketo and Salesforce for lead matching and routing was insufficient, leading to slow response times and an inability to handle their growing lead database. They turned to Tray.ai and its Universal Automation Cloud for a more extensible automation solution.

Tray.ai implemented an automated workflow that integrated Jellyvision's entire tech stack, including Marketo, Salesforce, Bizible, and RingLead. This solution managed large data payloads in real-time, deduplicated leads, and ensured proper routing. The results were significant, with lead response time improving from approximately 30 minutes down to 10 minutes, which helped support higher conversions and win rates.

Jellyvision