Case Study: Eventbrite achieves high-quality, scalable integrations with Tray.ai

Eventbrite boosts integration ratings from 1.9 to nearly 5 stars with Tray.ai

Eventbrite, a global self-service ticketing platform, faced a challenge with inconsistent and low-quality third-party integrations on its public marketplace. These unreliable integrations, which were critical for event creators, took weeks to fix and had poor customer ratings, with one popular integration rated only 1.9 stars. To ensure high-quality integrations without a large resource investment, Eventbrite partnered with Tray.ai and implemented the Tray Universal Automation Cloud.

By using Tray.ai's solution, Eventbrite was able to build and maintain high-quality, self-maintained integrations seamlessly. The results were significant: the customer rating for the flagship integration jumped from 1.9 to nearly 5 stars. The engineering team size required per integration build was reduced from 4-6 developers and a PM to just one engineer and one PM. Furthermore, support tickets on integrations plummeted from around 200 per week to just 2-3, greatly improving customer satisfaction and operational efficiency for Eventbrite.

Eventbrite