Case Study: Eventbrite boosts integration quality and reduces support burden with Tray.ai

Eventbrite boosts integration ratings from 1.9 to nearly 5 stars with Tray.ai

Eventbrite, a global self-service ticketing platform, faced challenges with inconsistent quality and slow maintenance of third-party integrations on its public marketplace, which led to poor customer ratings and a high volume of support tickets. To address this, they partnered with Tray.ai and its Tray Universal Automation Cloud to gain control over integration quality without requiring significant internal engineering resources.

By implementing Tray.ai's solution, Eventbrite was able to deliver high-quality, self-maintained integrations. The results were significant: the customer rating on a flagship integration improved from 1.9 to nearly 5 stars, the engineering team required per build dropped from 4-6 people to just one engineer and one product manager, and support tickets on integrations plummeted from around 200 per week to just 2-3.

Eventbrite