Case Study: DigitalOcean Achieves Just-in-Time Personalized Marketing with Tray.ai

DigitalOcean Uses Tray for Just-in-Time, Personalized Marketing

DigitalOcean, the cloud computing platform, needed a way to connect Segment, Marketo, and Salesforce without using developer resources so its marketing and sales teams could automate workflows and better segment customer data. To solve this challenge, DigitalOcean turned to Tray.ai and its Tray Platform.

Using Tray.ai, DigitalOcean integrated Segment with Marketo in less than 30 days and expanded the platform across its marketing stack to enrich Salesforce Service Cloud data, automate Net Promoter Score surveys, and trigger Slack alerts. The result was greater speed, agility, visibility, and cost savings, plus just-in-time, personalized marketing across millions of daily events and millions of Salesforce records.

DigitalOcean

David Dorman

Director of Growth and Demand Generation