Case Study: Cue accelerates integration delivery with Tray.ai

Cue speeds integration delivery from 1 month to 2 days with Tray.ai

Cue, an all-in-one phone sales and support platform, was winning new customers faster than its small product team could build the bespoke CRM and tool integrations each new account required. This bottleneck stretched sales cycles and limited the company's ability to expand its total addressable market, as vital development resources were diverted from core product innovation to building custom integrations.

Cue implemented Tray.ai's Universal Automation Cloud, embedding it directly into their client application using Tray's APIs and pre-built tools. This solution empowered Cue's customers to create their own integrations. As a result, Tray.ai helped Cue slash the average custom integration build time from one month to just two days and accelerated the pace of incremental workflow improvements by 10x. This dramatically shortened sales cycles and freed Cue's product team to focus on enhancing their core platform.

Cue