Case Study: Cue accelerates integrations and speeds workflow updates with Tray.ai

Cue speeds integration delivery from 1 month to 2 days with Tray.ai

Cue, a provider of an all-in-one phone sales and service scripting platform, faced a challenge where customer requests for bespoke CRM and support-tool integrations were overwhelming its small product team. These slow, resource-intensive integrations were stretching sales cycles and limiting the company's growth. To address this, Cue needed a powerful solution to accelerate integration delivery without diverting development resources from its core product.

Cue implemented Tray.ai's Universal Automation Cloud, building an integration marketplace directly into its application using Tray's APIs and pre-built connectors. This solution empowered customers to create their own integrations. As a result, Tray.ai helped Cue reduce custom integration build time from approximately one month to just two days and accelerated the pace of incremental workflow changes by 10x. This dramatically sped up deal cycles and freed Cue's product team to focus on core innovation.

Cue