Case Study: Cue accelerates integrations and shortens deal cycles with Tray Embedded from Tray.ai

Cue dramatically accelerates integration delivery time to build a world-class sales and service scripting platform

Cue, an Atlanta-based customer service technology company, offers a flexible sales and service scripting platform that helps phone-based teams access data and complete tasks in one interface. As Cue grew, it faced increasing demand for custom integrations with CRMs, support tools, dialing systems, and other software, but building those integrations internally was slowing product development and stretching deal cycles into months.

Using Tray.ai’s Tray Embedded, Cue embedded a self-service integration experience directly into its product with APIs, pre-built tools, and code samples. The result was a dramatic reduction in integration delivery time, from about a month to just a couple of days, while smaller workflow updates now take minutes instead of days. Tray.ai also helped Cue shorten sales cycles, reduce pressure on its developers, and expand its total addressable market by enabling faster, more flexible customer integrations.

Cue

Jordan Spivack

Co-Founder, Chief Technical Officer