Case Study: Copper achieves breakthrough integration velocity with Tray Embedded from Tray.ai

Copper achieves breakthrough integration velocity with Tray.io

Copper, a CRM platform for more than 12,000 customers worldwide, needed a better way to handle constant requests for new integrations across its diverse customer base. As accounts demanded seamless connections between Copper and a wide range of finance, marketing, sales, service, operations, and internal apps, the company needed a scalable approach that would free up engineering resources to focus on core product innovation. Tray.ai provided the solution through Tray Embedded.

With Tray.ai’s Tray Embedded, Copper could rapidly deliver deep, API-level integrations directly inside its product, enabling customers to install bi-directional syncs on demand without third-party interfaces. The result was faster integration delivery, reduced maintenance burden, improved deal size, lower churn, and accelerated go-to-market momentum, helping Copper move upmarket and respond to customer requests much more efficiently.

Copper

Brett Schuenemann

Senior Director of Product Management