Case Study: Bynder accelerates integration delivery with Tray.ai

Bynder accelerates integrations 75% with Tray.ai

Bynder, a leading digital asset management platform, faced a critical challenge when its previous embedded integration vendor was acquired and shut down. This forced Bynder to urgently find a new vendor to avoid slowing its customer-integration roadmap, which was already behind demand and over-reliant on strained engineering resources. They selected the embedded solution from Tray.ai to power their new integration strategy.

Bynder implemented Tray.ai's Universal Automation Cloud to expand and accelerate its integration delivery. This solution enabled Bynder to nearly double its production rate, increasing from 2-3 to 7-8 integration releases per quarter. Custom-integration turnaround was drastically reduced from six months to just 4-8 weeks. According to Tray.ai, this acceleration allowed Bynder to successfully launch new embedded integrations with partners like Getty and Shutterstock and finally provide a connected ecosystem for its customers.

Bynder