Case Study: Bynder accelerates integrations with Tray.ai

Bynder accelerates integration delivery by 75% with Tray.ai

Bynder, a leading digital asset management platform, faced a critical challenge when its embedded integration vendor was acquired and shut down. This forced Bynder to urgently find a new vendor to avoid slowing its already backlogged customer-integration roadmap, which had been overly reliant on engineering resources. They selected the embedded solution from vendor Tray.ai to help them rapidly migrate and gain control over their integration strategy.

Bynder implemented Tray.ai's Universal Automation Cloud to power its new integration ecosystem. This solution enabled Bynder to accelerate its integration delivery, increasing releases from 2-3 to 7-8 per quarter. The turnaround time for custom integrations was drastically reduced from six months to just 4-8 weeks. With Tray.ai, Bynder successfully launched new embedded integrations and seamlessly bridged its internal and external systems.

Bynder