Case Study: AreaMetrics achieves massive sales momentum with Tray.ai

AreaMetrics builds massive sales momentum with automated outbound engine

AreaMetrics, a geo-location data company based in Seattle, needed a way to scale outbound sales without overwhelming its small team. As lead volume grew into the millions, the company was still spending too much time on manual prospecting, lead follow-up, and internal coordination using tools like Salesforce, Outreach, Clearbit, and Asana.

Using the Tray Platform from Tray.ai, AreaMetrics built automated workflows to handle lead enrichment, routing, follow-up, and other revenue and operational processes across the organization. Tray.ai helped the team increase sales capacity by several factors, schedule more calls per day, and eliminate significant manual work org-wide, giving AreaMetrics the momentum it needed ahead of its funding rounds and acquisition.

AreaMetrics

Brandon Bennett

Co-Founder and Chief Executive Officer