Trax Retail
10 Case Studies
A Trax Retail Case Study
Top Cleaning Products Manufacturing Company, a privately held multinational maker of household cleaning supplies, needed to evaluate in-store execution and measure the effectiveness of a seasonal quarter pallet display program in Target. They engaged Trax Retail and used Trax Retail Snapshot to audit compliance to the promotion planner and assess the display’s sales impact.
Trax Retail’s analysis found quarter pallet compliance at 32% but showed that when executed to plan the quarter pallet drove a 227% sales lift versus non-executed stores, a 161% lift versus other display types, and delivered $7.25 ROI per dollar invested; the retail buyer authorized an incremental quarter pallet chain-wide. After Trax Retail’s insights and heightened retailer focus, display execution rose year‑over‑year from 32% to 73% (a 128% improvement), accelerating sales and collaborative merchandising.
Top Cleaning Products Manufacturing Company