Case Study: Top Beverage Manufacturing Company achieves 5% store-level sales increase in 2 weeks with Trax Retail

Top Beverage Manufacturing Company - Customer Case Study

Top Beverage Manufacturing Company, headquartered in Australia and one of the largest bottlers and distributors of ready‑to‑drink beverages in the Asia‑Pacific region, faced a puzzling shelf performance issue: despite a 15% higher product penetration in the iced tea category, its share‑of‑shelf was 4% lower than its main competitor. The company engaged Trax Retail and deployed Trax Retail Execution to diagnose the root causes at SKU and store level.

Trax Retail’s competitive and SKU‑level analysis revealed the competitor offered a wider range of flavour profiles, so Trax Retail provided store‑and‑region‑level insights to target assortment expansion and a promotional “buy 5, get 1 free” offer in priority stores. Using those recommendations, Top Beverage Manufacturing Company realigned its GTM strategy, expanded assortment where it mattered, and saw a measurable 5% net sales increase in just two weeks, plus improved lead quality for sales reps.