Case Study: Top Beverage Manufacturer achieves 5% sales growth in 2 weeks with Trax Retail

Top Beverage Manufacturer boosts sales 5% in 2 weeks with Trax Retail

The customer, a top beverage manufacturer, faced a challenge with its market share despite high product penetration. Its main competitor had a higher share-of-shelf, and the client needed to understand why. They partnered with vendor Trax Retail, using its image recognition insights, to reassess its go-to-market strategy.

Trax Retail's analysis revealed the competitor had a wider range of flavors. Using these store-level insights, the client realigned its strategy with a new promotional offer and extended its product range in specific regions and stores. This solution resulted in a 5% increase in net sales within just two weeks, successfully growing the manufacturer's market share.