Case Study: Sanofi achieves 2% sales growth with Trax Retail

Sanofi boosts Perfect Store sales by 17% with Trax Retail

Sanofi, a global pharmaceutical company, faced the challenge of gaining consistent insight into in-store execution across its vast retail network. With varying market requirements and a reliance on manual data collection, they needed a unified solution to identify gaps and opportunities at the shelf level. They partnered with vendor Trax Retail to address this.

Trax Retail implemented its image recognition technology, hosted on AWS, to digitize store shelves and provide a centralized view of merchandising conditions. This solution enabled Sanofi to objectively measure its Perfect Store compliance, better prioritize SKUs, and focus sales reps on high-impact activities. The results included a 17% sales uplift in perfectly executed stores and a 2% year-over-year sales increase for the overall program, demonstrating the significant impact of the Trax solution.

Sanofi