Case Study: Mars Petcare achieves 11% lift in pet category sales with Trax Retail

Mars Petcare boosts pet category sales 11% with Trax Retail

Mars Petcare, a leading CPG company, faced challenges in a changing retail landscape where product visibility and shelf execution were critical but difficult to measure. Their Perfect Store program lacked visibility into actual shelf conditions. To address this, they partnered with vendor Trax Retail, leveraging Trax Image Recognition to gain actionable, data-driven insights.

Using Trax's technology and dashboards, Mars Petcare could measure compliance, identify execution gaps, and analyze data in a sales context. This solution delivered significant results, including an 11% lift in pet category sales and a three-fold increase in captaincies over three years, growing category sales from $6.8M to $7.1M. Trax Retail's insights also helped increase Mars's share with retailers, strengthening key partnerships.

Mars Petcare