Case Study: Major Brewery Manufacturing Company achieves 67% improvement in display compliance and a $45M incremental revenue opportunity with Trax Retail

Major Brewery Manufacturing Company - Customer Case Study

Major Brewery Manufacturing Company, one of the world’s largest beer producers, was seeing diminishing returns from trade promotions because it lacked timely, SKU-level visibility into in-store merchandising and display execution. To fix this, the company engaged Trax Retail and deployed Trax Retail Snapshot to objectively measure and benchmark promotion execution across key retail outlets.

Trax Retail used a crowdsourced mobile workforce and image verification to deliver 24–48 hour, store- and SKU-level photos and analytics across roughly 15,000 stores per month. With Trax Retail Snapshot the brewer reduced audit costs, improved display compliance by 67% and created an estimated $45 million incremental revenue opportunity, giving teams the granular data needed to optimize trade spend and retailer conversations.