Case Study: Henkel achieves 4.3% OOS reduction and 2.1% sales uplift with Trax Image Recognition

Henkel reduces out-of-stocks by 4.3% with Trax Retail

Henkel, a market leader in global beauty care, faced a challenge in a competitive retail environment with over 900 SKUs. Its sales reps spent excessive time on manual audits, which provided insufficient insight into distribution gaps and merchandising compliance, leaving little time for active selling. To address this, Henkel partnered with vendor Trax Retail and implemented its Image Recognition service.

Using Trax Image Recognition, Henkel monitored over 900 SKUs across 2,500 stores. The solution provided accurate, SKU-level insights that empowered sales and merchandising teams to identify and correct issues. The results were significant: a 4.3% reduction in out-of-stocks, a 2.1% sales uplift, a 150% increase in time for active selling, and a 50% reduction in audit times. Trax enabled Henkel to optimize its shelf share and drive substantial revenue growth.

Henkel