Case Study: Henkel achieves 2.1% sales uplift and 150% more active selling time with Trax Retail Execution (Trax Retail)

Henkel - Customer Case Study

Henkel, a Germany‑headquartered leader in global beauty care, faced a complex retail footprint of more than 35 retailers and over 900 SKUs, but relied on manual in‑store checks that left sales reps spending only about 10 minutes per hour on active selling and provided insufficient insight into distribution, share‑of‑shelf and merchandising compliance. To tackle this, Henkel engaged Trax Retail using the Trax Retail Execution solution.

Trax Retail’s solution delivered SKU‑level, store‑by‑store insights across ~2,500 stores, enabling faster audits and prioritized actions: time spent on distribution checks fell by 50%, time available for active selling increased by 150%, and Trax helped Henkel monitor nearly 500,000 products in 3.5 months and identify over 20,000 regularly missing items. The improvements drove measurable impact — more than a 2% sales uplift (2.1%) and a 4.3% reduction in out‑of‑stock — boosting sales productivity and distribution performance.

Henkel

Alexander Laugomer

Project Manager, Digital Merchandizing